The idea that began The Sport loft was conceived on the slopes of Alta Ski Area in 1967. Earl Middlemiss, our founder, was teaching in the Alf Engen ski school and realized his students often started off on the wrong foot because of ill fitting or improperly chosen ski gear. Earl knew that orthotics and boot fitting were essential to a proper skiing foundation. “What,” Earl thought, “could I teach my students if their ski gear worked with them instead of against them.” So, in the fall of 1972, The Sport Loft was born. To this daythe focus of ski boot fitting is you.